The Public Information / Media Relations Bureau works directly for the Fire Chief and is staffed by (2) Fire Captains 7 days a week. The Public Information Bureau is primarily responsible for the District's media relations program. The Public Information Officer 's(PIO) mission is to strategically shape the District's public image through directed, audience-focused communications and information programs about the Fresno County Fire Protection District's firefighter's, services and community programs. The Fire District communicates with the public and other key customer groups through a number of traditional vehicles, including publications, public servise announcements, website, public education handouts, and the mass media and public presentations. With thousands of residents and commercial businesses in its jurisdiction the audience is large and diverse.
The PIO also responds to all emergency incidents both in a liaison role and ICS overhead support position.